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Primal favourites, in real life
Hot Right Now
Feel the Difference, Without the Guesswork
Fewer, better products across fuel, hydration, and recovery. No fillers. No fluff.
Shop nowHealth coaching- Halal
- Paleo Friendly
- 100% Natural
- Lab Tested
Save 3%
Crea-Blast+
Sale price
R 670.00
Regular price
R 695.00
B+Fuel Honey Performance Gel
Regular price
R 790.00
Save 3%
A+Salt Passion Pop
Sale price
R 570.00
Regular price
R 590.00
Save 3%
A+Salt Citrus Surprise
Sale price
R 570.00
Regular price
R 590.00
Save 6%
Body Bomb
Sale price
R 650.00
Regular price
R 695.00
Quality ingredients, trusted standards
Trusted by wellness-focused customers
A conversation with Dr Robert Kiltz
Dr Kiltz meets A+Salt.
“A+Salt is amazing.”
Watch Dr Robert Kiltz try A+Salt and share his first impressions with Primal Wellness founder Jess.
Dr Robert Kiltz, MDFounder of CNY Fertility and nutrition advocate.
Shop A+Salt
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Watch the conversation with Jess.
Loved by our community
See how our community enjoys their Primal Wellness favourites.
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From our community
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Kiara Govender
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Let's talk fuel
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Karabo on B+Fuel
What do our customers say?
Testimonial
My patients and I have been using the Primal Wellness range for nearly a year now and the feedback and experience professionally and personally has been amazing. he A+ salts have a subtle flavour that doesn’t overwhelm and the added Glycine definitely lifts fatigue and boosts energy. My preggy and breastfeeding moms love this! The Creatine and Body Bomb are also easy to use via individual sachets and my patients feel very happy using a product that is reputable, safe and effective.Jess is amazing if I ever need anything - answering endless questions and always supportive.
Pelvic Floor Physio
Kirsty Nel
Testimonial
These supplements have made a great impact on my wellness and recovery! I’m on my feet all day as a PT, still getting in my own training as well. But I’m kept ontop of my game! Not to mention the convenience of having each serving in a ready-to-go sachet makes it much easier to keep with you in a bag!
Kelly Ainsworth
Testimonial
As a pharmacist, I struggled to find a clean, affordable electrolyte without sweeteners or added calories especially for fasting. A+ Salts was a game-changer. It dissolves well, tastes clean and subtle, and gives me a real energy boost. I’ve already recommended it to over 10 friends!
Pharmacist
Leila Patel
Testimonial
Dr. Hassina Kajee, a metabolic health expert, endorses A+ Salt after months of personal testing. She highlights its role in hydration, muscle and nerve function, and stress support especially during fasting, keto adaptation, and endurance exercise. Clean, effective, and convenient, A+ Salt is her go-to electrolyte and earns her full professional support.
Integrative doctor
Hassina Kajee
Testimonial
As a cancer survivor, I was drained from medication side effects nausea, diarrhoea, and constant fatigue. Even simple tasks felt impossible. Since taking Body Bomb, my energy has noticeably improved. I finally feel like myself again and even started walking. It’s been a real turning point in my recovery.
cancer survivor
Mel Buitendag
Testimonial
Since starting Jess’s coaching and Primal Wellness products in Feb 2025, my health has transformed. I was malnourished, exhausted, and struggling to recover. Jess’s animal-based plan restored my strength and energy. A+Salt and Body Bomb are now daily essentials. Jess has been more than a coach she’s been a lifeline.
Yoga Teacher
Christine
Where You'll Find Us
Proud to fuel the events and communities that push people further.
B+Fuel featured in WomenStuff
WomenStuff · 6 October 2026
WomenStuff puts B+Fuel to the test on runs and demanding training days. Read the full review of our honey performance gel.
Read the review
World Nutrition Summit 2026
14–16 October 2026 · Hazendal Wine Estate, Stellenbosch
We're proud to sponsor this year's World Nutrition Summit, hosted by The Noakes Foundation — three days where evidence meets real-world metabolic health.
Learn More
Introducing the Starter Pack
12 Sachets · R370 · Free Shipping
Try Primal Wellness with a pre-packed mix of B+Fuel, Creablast, Body Bomb and all six A+Salt flavours. Maximum 4 per order.
Shop Starter Pack
Luxe Fair
31 October–1 November 2026 · Sans Souci High School
Visit Primal Wellness at the Luxe Fair for a weekend of local shopping and community.
Ultimate Dirty Boxing 2
21 November 2026 · Cape Town
Primal Wellness is proud to sponsor the second edition of Ultimate Dirty Boxing.
Cape Town Halaal Festival
10–13 December 2026 · Cape Town
Find Primal Wellness at our final event of the year, celebrating food, wellness and community.
Learn MoreWhat we stand for!
Function over fluff
Education over hype
Integrity over industry trends
Simplicity over excess
We speak to the already-aware consumer. They listen to voices like Huberman, Saladino, and are skeptical of Big Pharma and outdated food pyramids. They want to show up better -in their workouts, work, and daily life.
Become a stockist
Our product range is only available at selected stores and doctors practices nationwide, however we're happy to extend our reach to those who share our commitment to natural, quality products, and interested in stocking our range!
Sale price
R 1,950.00
Regular price
R 2,070.00
Save 5%
Shop the look
Primal Wellness Grass-Fed Tallow Soap – Orange & Lemon
Regular price
R 130.00
Primal Wellness Grass-Fed Tallow Balm – Orange & Lemon (200ml)
Regular price
R 390.00
Save 3%
A+Salt Citrus Surprise
Sale price
R 570.00
Regular price
R 590.00
Save 3%
Crea-Blast+
Sale price
R 670.00
Regular price
R 695.00
Save 3%
A+Salt Passion Pop
Sale price
R 570.00
Regular price
R 590.00
B+Fuel Honey Performance Gel
Regular price
R 790.00
Save 3%
A+Salt Mocktail Magic
Sale price
R 570.00
Regular price
R 590.00
Frequently asked questions
Browse through our common inquiries to find insights about our products, policies, and services.
Is creatine only for people who go to the gym?
Not at all. Creatine supports brain function, energy, and muscle maintenance, and is especially helpful for women, older adults, and those under stress.
Can I take your supplements while fasting?
Absolutely. Our products like A+Salt and Crea-Blast are ideal for fasting, as they contain no sugar or calories and support hydration and energy.
Do your products contain sugar, flavoring, or artificial additives?
No. We intentionally keep our formulas free of sweeteners, flavoring agents, and unnecessary fillers.
When will I start noticing results?
Some benefits, like improved hydration or reduced fatigue, may be noticeable within days. Others, like joint or skin health, may take 2–4 weeks.
Can I take multiple Primal Wellness products at the same time?
Yes. Our supplements are designed to complement each other and can be used together for holistic support.
Are your products safe for daily use?
Yes, all our supplements are formulated with clean, high-quality ingredients and are safe for daily use when taken as directed.
How do I contact you if I have questions or issues with my order?
You can reach us via email or the contact form on our website. We’re here to help and usually respond within 24 hours.
Are your supplements suitable for women, including during menopause or pregnancy?
Many of our products support women's health during menopause. If pregnant or breastfeeding, consult your healthcare provider before use.
Stay in touch
Subscribe to receive updates, access to exclusive deals, and more.
Stockists
Find Primal Wellness near you. Choose your area for store details, directions and website links.
Contact your chosen stockist before visiting to confirm product availability.
Cape Town / Atlantic Seaboard & City Bowl
Institute of Healthy Aging — Sea Point
10 Kloof Road, Sea Point, Cape Town
Website · Directions · 021 434 2564
SPAR Sea Point
94 Regent Road, Sea Point, Cape Town
Directions
Health Matters — Sea Point
Ground floor, Sea Point Medical Centre, 11 Kloof Road, Sea Point, Cape Town
Website · Directions · 021 434 5490
Hormonal Health — Dr Simone Silver
Suite 104, 1st Floor, North Wing, Granger Bay Court, Beach Road, V&A Waterfront, Cape Town
Website · Directions · 021 422 2098
L.A. Farms Store — Green Point
105 Main Road, Green Point, Cape Town
Website · Directions · 021 434 1111
Fitness Fusion — Sea Point
Shop 4, Trafalgar Place, 67A Regent Road, Sea Point, Cape Town
Website · Directions · 074 430 3333
That Tanning Spot — Gardens
193 Upper Buitenkant Street, Vredehoek, Cape Town
Directions
Kelly Haubrich Physiotherapy — Gardens
3 Firdale Avenue, Gardens, Cape Town
Website · Directions · 021 423 0739
Pride Fighting Academy — Gardens
Shop 11, Roeland Square, 68 Roeland Street, Gardens, Cape Town
Website · Directions · 082 660 2129
Arturf Padel Arena — Paarden Eiland
39 Industry Road, Paarden Eiland, Cape Town, 7405
Website · Directions · 064 905 7261
Xtreme Body — Parklands
The Piazza Centre, corner Parklands Main Road and Link Road, Parklands, Cape Town
Directions
Bottoms Up Coffee at Madfitt
47 De Villiers Street, Cape Town City Centre
Website · Directions
Cape Town / Southern Suburbs & Surrounds
Holistic Healing — Pinelands
8 The Dell, Pinelands, Cape Town
Directions
Pink Dahlia — Mobile
Mobile wellness bar, Cape Town
Website · 060 607 6576
Bottoms Up Coffee at Pure Fit Training
5 Edison Way, Century City, Cape Town, 7441
Website · Directions
Pomegranate Wellness — Cape Town
269 Imam Haron Road, Claremont, Cape Town
Website · Directions · 066 319 2512
Zayaan Wellness
Blended Studio, Unit 9, 1st Floor, Pearl House Complex, 16 Flamingo Crescent, Lansdowne, Cape Town
Website · Directions · 073 202 0774
TMR Holistic Therapy
1st floor, inside Urban Health Pharmacy, 406 Imam Haron Road, Lansdowne, Cape Town
Book / contact · Directions
786 Health — Gatesville
51 College Road, Gatesville, Athlone, Cape Town
Directions · 021 699 0933
Blended Studios
Unit 9, 1st Floor, Pearl House Complex, 16 Flamingo Crescent, Lansdowne, Cape Town
Directions
Southside BJJ
The Jits Shop
Website · 071 120 5061
Future Pharma Palmyra Pharmacy
Shop 6, Palmyra Junction Shopping Centre, 9 Palmyra Road, Claremont, Cape Town, 7708
Directions · 021 672 0561
Arturf Villagers Padel
34 Queen Victoria Road, Claremont, Cape Town, 7708
Website · Directions · 064 767 1641
Johannesburg & East Rand
The Brow Queen — Sandton
Workshop Modesty — Rosebank
Shop FF11, The Zone @ Rosebank, Johannesburg
Store information · Directions · 084 803 2102
Pippa Mullins Dietician — Craighall
Website
Kirsty Nel Physio — Illovo
1st Floor Medical Suite, Thrupps Shopping Centre, 204 Oxford Road, Illovo, Johannesburg
Website · Directions · 082 411 4026
Hayat Pharmacy — Sandton
Qurtuba Resort & Events, 6 Sakb Avenue, Linbro Park, Sandton, 2090
Website · Directions
Skin & Tonic — Greenside
Moove Gym — Sunninghill
1 Kikuyu Road, Sunninghill, Johannesburg
Website · Directions · 010 595 2262
Muneera Parker Coaching — Benoni
Hybrid Sports Recovery — Farramere
NSPA — Lakefield
Yan Health
Shop L31, Bedford Centre, Smith Road, Bedford Gardens, Germiston, 2008
Website · Directions
Centurion
Daily Harvest at The Farm Stall
7 Nelson Road, Olifantsfontein, Irene, Centurion
Directions · 060 944 8904
Gqeberha / Port Elizabeth
TPC — The Padel Centre
5 Blackwood Crescent, Fairview, Gqeberha
Directions · 081 000 8800
KwaZulu-Natal
Relentless Boxing — Berea
65 Overport Drive, Berea, Durban, 4001
Directions · 076 404 8364
Natural Health — Asherville
3 Delta Road, Asherville, Durban, 4091
Directions · 082 665 7786
The Skin I Wear — Newcastle
Online store; local collection by arrangement, Newcastle, KwaZulu-Natal
Website